You die, she walks out of here with a severe limp

Yeah, but we actually did it is no longer enough.

Mon, 16 Nov 2009 17:03:44 -0500

So a while back this dude released a load of colored balls down a hill in San Francisco and made a film out of it - no not Letterman silly, Juan at Fallon. That film won lots of awards. Then he did the same with some paint in Glasgow and some playdoh bunnies in New York. Part of the strategy was to do everything for real. Not only because that worked for the product - in this case Sony Bravia but because it was reckoned that the shooting of an ad event became an event. And who doesn’t want an event? You’re going to shoot something anyway why not got ‘an event’ out of it?

Awards were handed out because everything was done for real - but not only that - because the end result was fucking cool. Say what you like that first balls film looked fucking amazing.

I have a hunch now though that some people think doing stuff for real means it’s automatically going to get hits and win awards. There are two problems with that.

1. No one outside of advertising gives a shit if you do something for real or not - they are just interested in the end product - the experience. So unless that experience is truly amazing the hits will soon dry up.

2. Awards juries are notoroiusly fickle little shitfests where all you need is for some wise ass (sometimes me!) saying, ‘yeah, whatevs, seen that before’ and what was gold now becomes at best silver, maybe bronze, maybe worse.

So I got sent two things today that really crystallized this thought. The first was the Toshiba HD camera in space thing. The other was the Panasonic 8x picture thing. None of these are bad ideas at all. They are both pretty good ideas. But I get the feeling they would have been sold in as ‘if we do this for real it will be amazing’ as if the output - the consumer facing experience - at the end is not so important as the process itself.

I think this is something that should stop. Real people don’t give a shit.

iPhone app idea

Mon, 16 Nov 2009 10:52:40 -0500

jasonmusante:

You go to a bar to watch a football game and they have the sound off. What if there was an app that you could use to stream the audio from the game? Will someone get on that please? Thanks.

that’s actually not a bad idea :)

Le Tour de SVP - Calicoon Stage.

Sun, 08 Nov 2009 20:07:56 -0500

Le Tour de SVP - Calicoon Stage.

Sunday Morning Idea. You’re in the bathroom doing your...

Sun, 08 Nov 2009 20:04:00 -0500

Sunday Morning Idea. You’re in the bathroom doing your business, you look up, what do you see? ViewFromTheLoo.com.

This was mine out of the window this morning, but it could be anything - club, beach, office - etc.

If you build it they will come.

Ooh I say, new Guinness ad. I’m glad they got rid of...

Wed, 04 Nov 2009 14:44:10 -0500

Ooh I say, new Guinness ad. I’m glad they got rid of ‘wait’. Whether this is the answer, not sure, need to let it breathe a bit.

How Vice Spent $250,000 on an Anniversary Party

Mon, 02 Nov 2009 14:02:11 -0500

How Vice Spent $250,000 on an Anniversary Party:

rickwebb:

This is a good description of the Vice party last night. I, too, was able to bypass the line thanks to the blessed smiley-face VIP wristband, and the party was overwhelmingly, amazingly extreme and hip. There was, however, TONS of room for the 3-block line. They could have easily let every single person in line into the warehouse and it would have been fine. This article offers an explanation: Security went rogue. Still, though, hearing all early 90’s music was AWESOME. The DJs killed it. Candyflip. Primal Scream, Cocteaux, Nirvana, The Mondays, MBV, Ride, etc. A good time.

Ha. Me too. I definitely thought it was going to be busier. Good times though.

Shark Attack! It was clearly after my presentation. Last beah...

Mon, 26 Oct 2009 13:55:37 -0400

Shark Attack! It was clearly after my presentation. Last beah photo, promise.

Writing presentation, Miami style.

Mon, 26 Oct 2009 13:47:57 -0400

Writing presentation, Miami style.

Sunday afternoon. It was either this or staying in watching The...

Sun, 25 Oct 2009 16:08:35 -0400

Sunday afternoon. It was either this or staying in watching The Great Escape on telly.

pocketmonsterd: Manly. Off roading, the nerd way. Good weekend...

Mon, 19 Oct 2009 09:36:38 -0400

pocketmonsterd:

Manly.

Off roading, the nerd way.

Good weekend ya’ll.

pocketmonsterd: Saturday, part 2. I love that you posted when...

Mon, 19 Oct 2009 09:27:54 -0400

pocketmonsterd:

Saturday, part 2.

I love that you posted when you were winning.

Every time I see the Patek Philippe ad I think about different...

Sun, 11 Oct 2009 11:52:50 -0400

Every time I see the Patek Philippe ad I think about different ways of destroying the father and son, Patrick Bateman stylee. Is that wrong?

But of course, and here’s the rub, if someone was to offer me a free Patek Phillipe watch I would say, ‘oooh, thanks very much, that’s really nice’.

(Part II)

Wed, 07 Oct 2009 10:53:10 -0400

(Part II)

In New York everyone is a smart ass (Part I)

Wed, 07 Oct 2009 10:52:10 -0400

In New York everyone is a smart ass (Part I)

that’s clearly not the hardest level. copymattt: Think...

Tue, 29 Sep 2009 13:42:25 -0400

that’s clearly not the hardest level.

copymattt:

Think youre a geek? Sometimes when I’m playing Scrabble, I get chills. Yeah. Sit down and bask in my dork rays, jock.

fb

That would be an accurate reflection of 90% of my...

Fri, 25 Sep 2009 15:02:32 -0400

That would be an accurate reflection of 90% of my meetings.

Actually that’s probably not true. Most of corporate America will say, ‘I’m sure Social Media is great for some brands. I get it, I’m cool. The fact that I don’t understand it and that terrifies me has nothing to do it. No, no, nothing.’

Art made by shooting rounds into metal. Deweaponizing the gun -...

Thu, 24 Sep 2009 14:39:45 -0400

Art made by shooting rounds into metal.

Deweaponizing the gun - Walton Creel

I saw the trailer to The Road last night - couldn’t find a...

Wed, 23 Sep 2009 18:41:40 -0400

I saw the trailer to The Road last night - couldn’t find a clip that would allow me to embed so if you haven’t seen it watch it here. It was one of those moments when you go ‘wow, that looks nothing like the book’.

But what does a book look like?

For me ‘The Road’ was black and white, well, grey pretty much all the way through. But I guess that’s not going to make the big bucks at Hollywood.

Shame.

rickwebb: ATP NY 2009 - 0142 (via lizstless) We noticed this...

Mon, 21 Sep 2009 14:00:38 -0400

rickwebb:

ATP NY 2009 - 0142 (via lizstless)

We noticed this too. It was almost as if the design brief for the whole place (Kushters, Upstate NY) was ‘do anything you want, just make sure none of it matches - and I mean NONE of it’.

Tangerine presents "Creating Digital Culture" - Eventbrite

Mon, 14 Sep 2009 18:02:48 -0400

Tangerine presents "Creating Digital Culture" - Eventbrite:

Rick posted this before I could. One small point - the date is the 30th - not the 28th. Looking forward to it. No idea what we are going to talk about though.

rickwebb:

Hello. If you are in New York on Sept 28th, consider coming to this discussion I am involved in along with Hashem Bajwa of Droga5, James Cooper of Saatchi, Mike Geiger of Goodby, Matt Spangler and Taras Wayner of R/GA.

Also, apologies for letting my queue expire while I was away upstate rocking at All Tomorrow’s Parties. I will compensate with awesome pictures of The Flaming Lips and LASERS in the coming days.