You die, she walks out of here with a severe limp

We launched a new campaign here at Saatchi towers this week. The Return to the Doghouse is part II of a jewelry promotion for JCPenney. It centres around the idea that men often buy their loved ones pathetic gifts. (Not me, I am a first rate gifter).

These men get put into the doghouse. The only way out is to buy some fancy jewelry. The site that goes with the film is pretty ambitious. It generates a trial movie that incorporates photos, video, witness statements and the accused speaking into a mic. We teamed up with North Kingdom on the site and Hungry Man on the film.

It’s just gone live. It’s fun. You should play with it some.