Agency Creatives and Production Agency (Tool): “So there is no way at all we can remove that USOPen and IBM bar at the top?”
Stefan: I remember a sentence in a Minale Tattersfield book that said: In my experience, every designer whose prime aim in going into business was to make money while at the same time producing good design, failed on both counts. I believe that designing is something you have to do for love. If you are committed first and foremost to producing good design then you’ll make money as a by-product because good design is something people are willing to pay for. But that financial reward will be a bonus, a gift.” I agree.
The naked photo.
Did you consider any alternative methods of announcing the partnership, or was this always the lead concept?
Stefan: We show our clients only one concept, so we showed ourselves only one too.
On Kanye sampling Drukqs’ “Avril 14th” on My Beautiful Dark Twisted Fantasy’s “Blame Game”: “Is it a sample? I actually don’t know what it ended up being in the end, I’m so slack. I know that he tried to fucking rip me off and claim that he’d written it, and they tried to get away with not paying. I was really helpful, and when they first sent it to me, I was like, ‘Oh, I can re-do that for you, if you like,’ because they’d sampled it really badly and time-stretched it and there was loads of artifacts. I was like, ‘I’ll just replay it for you at that speed if you want.’ And they totally didn’t even say ‘hello’ or ‘thanks,’ they just replied with, ‘It’s not yours, it’s ours, and we’re not even asking you any more.’” [laughs] — Aphex Twin talks to Pitchfork.
But the reality of the current agency environment is that actually nothing has really changed, and the few things that have changed have become less ambitious, less valuable and more tactical in nature. —
Good piece by Tom Goodwin.
Single White Men.