Yeah, but we actually did it is no longer enough.
So a while back this dude released a load of colored balls down a hill in San Francisco and made a film out of it - no not Letterman silly, Juan at Fallon. That film won lots of awards. Then he did the same with some paint in Glasgow and some playdoh bunnies in New York. Part of the strategy was to do everything for real. Not only because that worked for the product - in this case Sony Bravia but...
iPhone app idea
jasonmusante: You go to a bar to watch a football game and they have the sound off. What if there was an app that you could use to stream the audio from the game? Will someone get on that please? Thanks. that’s actually not a bad idea :)
Ooh I say, new Guinness ad. I’m glad they got rid of ‘wait’. Whether this is the answer, not sure, need to let it breathe a bit.
How Vice Spent $250,000 on an Anniversary Party →
rickwebb: This is a good description of the Vice party last night. I, too, was able to bypass the line thanks to the blessed smiley-face VIP wristband, and the party was overwhelmingly, amazingly extreme and hip. There was, however, TONS of room for the 3-block line. They could have easily let every single person in line into the warehouse and it would have been fine. This article offers an...