The art always has to come first. 

airows:

(via The Head of Menswear Design at J. Crew Has An Incredible Home « Airows)
"In a society obsessed with raw fame rather than worth, Twitter followers and Facebook likes are seen as appropriate barometers of notoriety and distinction, no matter what methods are used to gain them."
"To make it work, to keep the edifice of promises from tumbling down, companies have to constantly find ways to make advertising more invasive and ubiquitous."

Maciej Ceglowski 

(Source: airows)