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I am a Creative Director living in New York City

I do stuff
Like advertising stuff
Or digital stuff
Even Ping Pong stuff


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Dec
2nd
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Beautifully Simple Wins

A few things that have come out recently reminded me that even though we live in this crazy hi-tech world it’s the really simple shit that still cuts through.

The Skype phone box experiment. It’s just a dude, capmed next to a phone box, with a camera. Ok, it’s kind of been done before (we did it for Dare School in 2006) but it’s a good piece for Skype.

The Knocking iPhone app. This app allows you to see through someone elses iPhone camera. That’s so simple, a classic case of ‘doh, why didn’t I think of that?’.

And last but not least even though Dave at Lean Mean can’t spell or make decent flip films their iLingual app is also wonderfully simple too.

That’s it. That’s all.

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Nov
30th
Mon
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The thing that I like about Maira Kalman (without knowing anything about her) is that I would imagine that being married to Tibor Kalman was pretty cool (I’m sure he would have said the same about her). So when Tibor died that must have been truly heartbreaking. Again, without knowing any of the details, I would assume that it would be easy to lose faith in shit and become melancholy and all ‘what’s the point?’ about everything. But, it seems, she never did that. She just keeps coming out with wonderful pieces of work. So thanks Maira, you rock, just like Tibor did.

The thing that I like about Maira Kalman (without knowing anything about her) is that I would imagine that being married to Tibor Kalman was pretty cool (I’m sure he would have said the same about her). So when Tibor died that must have been truly heartbreaking. Again, without knowing any of the details, I would assume that it would be easy to lose faith in shit and become melancholy and all ‘what’s the point?’ about everything. But, it seems, she never did that. She just keeps coming out with wonderful pieces of work. So thanks Maira, you rock, just like Tibor did.

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Nov
16th
Mon
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Yeah, but we actually did it is no longer enough.

So a while back this dude released a load of colored balls down a hill in San Francisco and made a film out of it - no not Letterman silly, Juan at Fallon. That film won lots of awards. Then he did the same with some paint in Glasgow and some playdoh bunnies in New York. Part of the strategy was to do everything for real. Not only because that worked for the product - in this case Sony Bravia but because it was reckoned that the shooting of an ad event became an event. And who doesn’t want an event? You’re going to shoot something anyway why not got ‘an event’ out of it?

Awards were handed out because everything was done for real - but not only that - because the end result was fucking cool. Say what you like that first balls film looked fucking amazing.

I have a hunch now though that some people think doing stuff for real means it’s automatically going to get hits and win awards. There are two problems with that.

1. No one outside of advertising gives a shit if you do something for real or not - they are just interested in the end product - the experience. So unless that experience is truly amazing the hits will soon dry up.

2. Awards juries are notoroiusly fickle little shitfests where all you need is for some wise ass (sometimes me!) saying, ‘yeah, whatevs, seen that before’ and what was gold now becomes at best silver, maybe bronze, maybe worse.

So I got sent two things today that really crystallized this thought. The first was the Toshiba HD camera in space thing. The other was the Panasonic 8x picture thing. None of these are bad ideas at all. They are both pretty good ideas. But I get the feeling they would have been sold in as ‘if we do this for real it will be amazing’ as if the output - the consumer facing experience - at the end is not so important as the process itself.

I think this is something that should stop.  Real people don’t give a shit.

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iPhone app idea

jasonmusante:

You go to a bar to watch a football game and they have the sound off. What if there was an app that you could use to stream the audio from the game? Will someone get on that please? Thanks.

that’s actually not a bad idea :)

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Nov
8th
Sun
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Le Tour de SVP - Calicoon Stage.

Le Tour de SVP - Calicoon Stage.

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Sunday Morning Idea. You’re in the bathroom doing your business, you look up, what do you see? ViewFromTheLoo.com.
This was mine out of the window this morning, but it could be anything - club, beach, office - etc.
If you build it they will come.

Sunday Morning Idea. You’re in the bathroom doing your business, you look up, what do you see? ViewFromTheLoo.com.

This was mine out of the window this morning, but it could be anything - club, beach, office - etc.

If you build it they will come.

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Nov
4th
Wed
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Ooh I say, new Guinness ad. I’m glad they got rid of ‘wait’. Whether this is the answer, not sure, need to let it breathe a bit.

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Nov
2nd
Mon
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Oct
26th
Mon
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Shark Attack! It was clearly after my presentation. Last beah photo, promise.

Shark Attack! It was clearly after my presentation. Last beah photo, promise.

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Writing presentation, Miami style.

Writing presentation, Miami style.

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